Project Description

One Wilshire is the premier telecommunications hub of the Western United States and is noted within the international telecommunications industry as the most important point of connectivity between the United States and the Pacific Rim. This is due in large part to its location at the epicenter of the vast in-ground fiber optic network connecting Southern California to the entire United States and the termination point for multiple undersea fiber optic cables to Asia. While spending 30 million on infrastructure improvements, The Carlyle Group asked us to rebrand the telecommunications hub. We created a new logomark and evolved the identity. We also created signage, posters and collateral and provided photography services.